|Bellisima; Maternity's New Look|
WWDMONDAY, September 10, 2007
Over the last year, tunic tops, empire waists, baby doll dresses, tent dresses, and bubble silhouettes have been all the rage for ready-to-wear designers. While the fad took the spring season by storm, maternity retailers and manufacturers confirm they have seen a negative impact on their business.
"Everyone in maternity has felt the impact of rtw styles being worn in maternity," said Song Pardue, CEO of Pickles & Ice Cream Maternity Apparel. "When pregnant women can shop in rtw stores, it's obviously diluting sales for everyone in the maternity business that sells strictly maternity."
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