  | Bellisima; Maternity's New Look WWDMONDAY, September 10, 2007
Over the last year, tunic tops, empire waists, baby doll dresses, tent dresses, and bubble silhouettes have been all the rage for ready-to-wear designers. While the fad took the spring season by storm, maternity retailers and manufacturers confirm they have seen a negative impact on their business.
"Everyone in maternity has felt the impact of rtw styles being worn in maternity," said Song Pardue, CEO of Pickles & Ice Cream Maternity Apparel. "When pregnant women can shop in rtw stores, it's obviously diluting sales for everyone in the maternity business that sells strictly maternity."
Click here for the article.
|