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Maternity Wear Prepares to Reclaim Its TurfMaternity Wear Prepares to Reclaim Its Turf
Women's Wear Daily, February 27, 2008

For four long seasons, the maternity wear category has watched as ready-to-wear has glorified the empire waist, the baby-doll dress and the tunic. The popularity of such styles has not been good news for maternity wear manufacturers and retailers. “What it’s meant,” said Kim Preis, founder and president of Samson Martin, “is that customers come into the stores a lot later in their pregnancy because they can stretch their own wardrobe for a lot longer with these styles.” ...

Select Excerpts:

"Keeping their pre-pregnancy personal style has never been easier for expectant moms – and not just because baby-doll styles can hide growing bellies. Until recently, maternity styles tended to lag behind ready-to-wear by six months to a year, but that gap is shrinking according to Song Pardue, founder of the Pickles & Ice Cream chain of maternity stores throughout the southeast. That could be, in part, because more ready-to-wear companies are launching their own maternity lines. This has been especially true in the premium denim category where Citizens of Humanity has their own maternity line as does Paige Jeans, Chip & Pepper and, beginning in March, James Jeans."

Pardue of Pickles & Cream confirms this: “Designer jeans continue to sell like crazy. They’re more than a basic; they’re a staple. It’s not even a splurge anymore. People are just buying them.”

Successful maternity retailers understand how their customer is different from the non-pregnant shopper and how she’s just the same
Store: Pickles & Ice Cream
Where: Dallas & Plano, TX and seven other Locations
Who: Song Pardue, founder & CEO
The philosophy: I think what makes our stores so special and different from others is our approach to customer service. We never push items that don’t flatter and we wardrobe our mommies according to both their personal style and their lifestyle needs. I think women appreciate our laidback ‘girlfriend-to-girlfriend’ approach. Our goal is to gain customers rather than to make sales. We believe that sales naturally follow excellent service.

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Pickles & Ice Cream Maternity Apparel is where exceptional customer service and high quality, fashionable maternity clothing and reasonable prices come together. Our boutiques feature all the casual and comfortable maternity clothes that every mom-to-be needs and the latest maternity fashions and trends they crave. Pickles Maternity Boutiques carry lines by many maternity designers including: Citizens of Humanity Maternity, Michael Stars Maternity, Jules and Jim Maternity, Noppies Maternity, Olian Maternity, Paige Premium Denim Maternity, Ripe Maternity, Prego Maternity, Maternal America Maternity, Japanese Weekend Maternity, J Brand Maternity Jeans, BellaBand, Bravado and Belly Bandit...just to name a few! Savor the Service. Crave the Clothes.
Pickles and Ice Cream  |  8300 Preston Rd, Ste 400, Dallas, TX 75225
888-49-MONTHS (888-496-6684)  |  Copyright 2013  |  All rights reserved