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Alabama Baby Follows Pickles & Ice Cream to Market
Gone to Market: A glimpse into how hot fashions find their way to local stores. June/July 2007



THIS SPRING Alabama Baby followed the manager of Pickles & Ice Cream Maternity Apparel, Kathy W. Sanders, to the Atlanta Women’s and Children’s Apparel/Accessories Market at Americas- Mart Atlanta to see exactly where your favorite stores find your favorite clothes. The market kicked off with Children’s World, which featured four new showrooms, including Haute Baby and Beau Beaux, which each opened with a ribbon cutting ceremony.

There were plenty of new trends on display as buyers browsed the product showcases throughout the 13th floor, which is entirely dedicated to children’s apparel, accessories, and juvenile products. We later shadowed Kathy as she met with other buyers to finalize the product line that would be offered at Pickles & Ice Cream this fall. During this session we enjoyed our own private fashion show of selections of interest and Kathy explained to us a bit of the science behind the buying process.

In the midst of all the walking, talking, fabric touching, and number crunching, market offers fun and entertainment to keep weary buyers going. On opening day, the new Market celebrated with a balloon drop and champagne toast. Almost every showroom featured fabulous food spreads, and 8,000 balloons fell from the top of the atrium and buyers popped them to win prizes that included free hotel nights, Georgia Aquarium tickets, restaurant gift cards, and complimentary massages.

The market also hosts offsite events to keep buyers entertained and inspired. On Monday night, AmericasMart hosted an extravagant party at the Georgia Aquarium for more than 2,000 market attendees who showed up to watch the Style Runway fashion show and enjoy an evening “under the sea.”

AmericasMart is quickly establishing itself as the largest apparel market on the East Coast,and most of the clothes found in our local stores are selected during one of its four seasonal market sessions. Visiting one of these markets is an eye-opening look at how clothes find their way into our local stores and, the stores’ proprietors hope, into the closets of local moms and kids.

Click for the article and pictures



    
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Pickles & Ice Cream Maternity Apparel is where exceptional customer service and high quality, fashionable maternity clothing and reasonable prices come together. Our boutiques feature all the casual and comfortable maternity clothes that every mom-to-be needs and the latest maternity fashions and trends they crave. Pickles Maternity Boutiques carry lines by many maternity designers including: Citizens of Humanity Maternity, Michael Stars Maternity, Jules and Jim Maternity, Noppies Maternity, Olian Maternity, Paige Premium Denim Maternity, Ripe Maternity, Prego Maternity, Maternal America Maternity, Japanese Weekend Maternity, J Brand Maternity Jeans, BellaBand, Bravado and Belly Bandit...just to name a few! Savor the Service. Crave the Clothes.
Pickles and Ice Cream  |  8300 Preston Rd, Ste 400, Dallas, TX 75225
888-49-MONTHS (888-496-6684)  |  Copyright 2013  |  All rights reserved