|Alabama Baby Follows Pickles & Ice Cream to Market|
Gone to Market: A glimpse into how hot fashions find their way to local stores. June/July 2007THIS SPRING Alabama Baby followed the
manager of Pickles & Ice Cream
Maternity Apparel, Kathy W. Sanders, to
the Atlanta Women’s and Children’s
Apparel/Accessories Market at Americas-
Mart Atlanta to see exactly where your
favorite stores find your favorite clothes.
The market kicked off with Children’s
World, which featured four new
showrooms, including Haute Baby and
Beau Beaux, which each opened with a
ribbon cutting ceremony.
There were plenty of new trends on
display as buyers browsed the product
showcases throughout the 13th floor,
which is entirely dedicated to children’s
apparel, accessories, and juvenile products.
We later shadowed Kathy as she met
with other buyers to finalize the product
line that would be offered at Pickles & Ice Cream this fall. During this session
we enjoyed our own private fashion show
of selections of interest and Kathy
explained to us a bit of the science
behind the buying process.
In the midst of all the walking, talking,
fabric touching, and number crunching,
market offers fun and entertainment to
keep weary buyers going. On opening day,
the new Market celebrated with a balloon
drop and champagne toast. Almost every
showroom featured fabulous food spreads,
and 8,000 balloons fell from the top of
the atrium and buyers popped them to
win prizes that included free hotel nights,
Georgia Aquarium tickets, restaurant gift
cards, and complimentary massages.
The market also hosts offsite events to
keep buyers entertained and inspired. On
Monday night, AmericasMart hosted an extravagant party at the Georgia Aquarium for
more than 2,000 market attendees who showed
up to watch the Style Runway fashion show and
enjoy an evening “under the sea.”
AmericasMart is quickly establishing itself as
the largest apparel market on the East Coast,and most of the clothes found in our local stores
are selected during one of its four seasonal
market sessions. Visiting one of these markets is an
eye-opening look at how clothes find their way
into our local stores and, the stores’ proprietors
hope, into the closets of local moms and kids.
Click for the article and pictures
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Pickles & Ice Cream Maternity Apparel is where exceptional customer service and high quality, fashionable maternity clothing and reasonable prices come together. Our boutiques feature all the casual and comfortable maternity clothes that every mom-to-be needs and the latest maternity fashions and trends they crave. Pickles Maternity Boutiques carry lines by many maternity designers including: Citizens of Humanity Maternity, Michael Stars Maternity, Juicy Couture Maternity, Jules and Jim Maternity, Lauren Kiyomi Maternity, Noppies Maternity, Olian Maternity, Paige Premium Denim Maternity, Ripe Maternity, Prego Maternity, Maternal America Maternity, Japanese Weekend Maternity, J Brand Maternity Jeans, BellaBand, Bravado and Belly Bandit...just to name a few! Savor the Service. Crave the Clothes.
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